A través de cinco estudios experimentales, verificamos que la proporción del daño influye en la probabilidad de replicación del comportamiento disfuncional. Por lo tanto, este estudio tiene como objetivo verificar si la proporción del daño del comportamiento disfuncional puede afectar la probabilidad del efecto dominó. No obstante, no se entiende si este efecto se manifestará en diferentes proporciones de daño a la empresa. La interacción entre clientes disfuncionales y otros clientes puede causar un efecto dominó (es decir, la diseminación del comportamiento de un cliente disfuncional entre otros clientes cercanos). We also identify that a consumer’s ethics level, perception of risk in replicating the behavior, and social distance acts as boundary conditions of the amount of damage effect on the probability of replicating the dysfunctional behavior.ĭysfunctional behavior domino effect ethics perception of risk contagious effect Moreover, we found that this effect is explained by the acceptability of the dysfunctional behavior. Through five experimental studies, we prove that the amount of damage influences the likelihood of dysfunctional behavior replication. This study thus aims to verify if the amount of damage from the dysfunctional behavior can affect the probability of the domino effect. However, it is not understood if this effect will manifest under certain levels of damage to the company. ![]() The interaction between dysfunctional customers and other customers can cause the domino effect (i.e., the dissemination of a dysfunctional client’s behavior to other nearby clients).
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